Social platforms can help when building an online presence. The most important key in utilizing social media is not chasing your target audience, but drawing them in!
There are effective techniques that can help you build an online presence that can lead to influence and conversion.
Here are 7 ways to build an online presence:
1. Blogs & Newsletters
When you incorporate blogs or newsletters to your brand, you bring attention to your cause and traffic to your website. There are a lot of things to write about if you are hesitant to take on this venture. You can reveal solutions that can help people in your market solve problems, create a buzz writing on latest topics and trends, or update people on what you've been up to. If you are interested but don't like writing, you can always hire out. Blogging is known to be effective and resourceful.
Writtent recently surveyed "Small businesses that blog get 126% more lead growth than small businesses that do not blog." (Writtent.com)
Webinars have become popular in recent years due to its cost effective approach and the way it pulls people in. A webinar or webcast is an online conference call, seminar, workshop, or a lecture that generates brand awareness. People are happy to join in giving their email and name in exchange for valuable training.
Based on a survey done by readytalk, "between 20% and 40% of webinar attendees turned into qualified leads." (Readytalk.com)
People love free stuff and they love talking about it too. Freebies generate word of mouth with clients and potential customers. Giveaways are also great marketing strategies, notably leading up to campaigns, or during special events.
"An article in the Journal of Marketing found that people who got a product for free talked about it 20% more. Getting a freebie related to the product prompted them to talk about it 15% more, while coupons and rebates didn’t make a difference." -Time magazine
4. Photos & Videos
I may sound like a broken record, but photos and videos are so important building and maintaining your presence online. Pictures are worth a thousand words and videos are worth a thousand views!
5. Connect with People
When you're developing an online presence, keep in mind your social platforms provide you a chance to connect with people.
If your online presence consist of never responding to people, you may be endangered of developing a snobby persona. Responding to post or tweets every now and then enhances your influence. You don't have to respond to people all the time, but you should sometime. In this way, you connect with your tribe in a relatable and sincere way.
Entrepreneurs and passionate people with something to say are creating podcast because it is easy to start and it draws long haul viewers. Creating a podcast can also produce extra income by promoting your business, your products, or sponsorship advertisement.
Marketeer.kapost.com did a recent survey and found out "1 in 4 podcast consumers plug MP3 players or smartphones into the car audio system nearly every day.”
The most important key to your online presence is content. This is where brand credibility and viewers trust meet. Most viewers are casual spectators watching silently from a distant. You may not know they are there because they don't "like" a post or retweet, but they are there. These phantom viewers are on the fence hesitant to give away their trust. Content that is great and consistent, converts phantom viewers into raving fans.
In closing, you don't need to be on every social platform. Find out what social channels work for you by testing them out and go from there. Lastly, you don't have to use every social trigger above, but you can use some!
* Have an Amazing Website
Your social accounts will draw your audience to your website. Don't let them down. Graphics and content are crucial. It is important people experience the professionalism, creativity, and passion you have for your brand on your website!