People are bombarded with tons of information on social media platforms all the time. In order to stand out through the noise, you must have content that grabs attention. Most times, text doesn't get the job done and quite frankly, it can be boring. Therefore, finding appealing ways to stand out is essential for your brand awareness:
A recent study was done by Harvard Business School about Facebook. Their research suggest that as much as 70% of all Facebook activity is based on photographs. According to Jessica Gioglio, the co-author of The Power of Visual Storytelling, “Web posts with visuals drive up to 180% more engagement than those without.” Photos get more shares, likes and comments than traditional text post. If you have to make a special announcement, update, or a simple post, add a photo. It will make a bigger difference!
Images with Text, Quotes or Stats
One of the best ways to grab attention is words on pictures. You can cause inspiration, motivation, joy or consciousness by quotes, stats, captions, or memes. You can even place your logo on images.
If you are looking to create images with text, here are a few great apps;
In a recent study, Socialbakers revealed, posts with video have the most natural reach of any type of post on Facebook. According to Brafton’s, "33% of tablet owners watch about an hour of video on their devices every day.” As well as "28% of smartphone users watch a video on their devices at least once a day.”
Platforms like Periscope, Vine, Instagram, Youtube and Facebook live stream, allow you to connect with your audience in ways that no other visual method can do. Try it out sometime!
GIFs (Graphics interchange format), bring posts to life. Gifs tell bite-sized stories that convey an emotion, experience, or a thought. All you got to do is type in GIFs on google and type in the feeling you have and post it up on your social platform. Accompanied by a short caption, let the GIFs do the rest!
Do you know of any other ways to create attractive posts? Or other great apps?