We are living in the age of technology where business cards sit on shelves collecting dust. Today, there is a better way to connect to potential clients by giving them a digital experience of who you are and what you do through video. According to Forbes, “65% of executives have visited a vendor’s site after watching a video.” (39% have called a vendor after watching a video).
Converting viewers into customers begins at the first impression. According to internet retailer, people who watch commercials are "52% more likely to make a purchase." While the rest may not make a purchase, the upside is positive brand awareness.
Increases Web Traffic
People love to click on content that is engaging and appealing. Captivating leads on Google search and youtube begins by being the most attractive. Accordingly to Marketing week, businesses have a “70% higher level of search visibility” with videos compared to competitors who don't.
Livens up your Website
According to Mist media, “The average internet user spends 88% more time on a website with video.” ReelSEO adds, “Homepage videos are shown to increase conversion rates by 20% or more.”
It is obvious, there is no better way to showcase who you are and the spirit of your company, than the front page of your website with video. Your home page can be a place to create an effective connection with your target audience.